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ALGERIA

MEDFOODS ACTIVITY IN ALGERIA

At Medfoods, our presence in Algeria reflects a long-term strategic alliance focused on sustainable growth, local empowerment, and innovative solutions tailored to the country’s unique market environment.

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Due to Algeria’s evolving regulatory landscape and restrictions on food imports, we have formed a powerful partnership with a leading local player whose manufacturing and distribution infrastructure extends across the nation. Together, we are:

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  • Developing and upgrading production capabilities for local food factories.

  • Co-packing and localizing international brands, ensuring compliance while maintaining global standards.

  • Designing tailored go-to-market strategies to navigate Algeria’s complex commercial, cultural, and logistical terrain.

  • Reducing dependency on imports by boosting local sourcing, formulation, and manufacturing capacity.

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Our role goes beyond supply—we act as strategic advisors, working hand-in-hand with our partner to deliver high-quality food products that meet both Algerian consumer expectations and international benchmarks.

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Medfoods is proud to contribute to Algeria’s industrial development while creating a reliable commercial bridge between local excellence and global expertise.

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ROUTE TO MARKET

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LOGISTICS & DISTRIBUTION

Our local partner operates one of the largest and most sophisticated distribution networks in Algeria:

  • Over 25,000 retail outlets served across 38 wilayas (regions)

  • Fleet of 195 refrigerated trucks, 12 semi-trailers, and 87 multi-capacity vehicles

  • Distribution hubs strategically located in Algiers, Oran, Setif, and beyond

  • Cold storage capacity exceeding 20,000 m³ and dry storage exceeding 17,000 m²

  • Handling over 400 brands, including global names like LU, Milka, Puck, Bonduelle, and Côte d’Or

MANUFACTURING

Medfoods, through its strategic partner, operates seven state-of-the-art manufacturing facilities that support both local and international food production needs.

  • Processed cheese factory with high-speed, hygienic packaging

  • Natural cheese facility for traditional and specialty products

  • Condiment plant for sauces like mayo, ketchup, and mustard

  • Tuna & sardine factory with cold chain and export standards

  • Nuts facility for roasting, salting, and flavored variants

  • Canned goods plant for beans, vegetables, and ready meals

  • Co-packing unit for international brands and local compliance

BRAND DEVELOPMENT

  • Comprehensive go-to-market strategies tailored for local and international brands

  • Marketing consultancy covering pricing, positioning, packaging, and channel strategy

  • Full-scale in-store activation programs across major supermarket chains and local retailers

  • Over 100 brand ambassadors and promoters mobilized during seasonal and tactical campaigns

  • Live sampling, product education, and promotional giveaways executed in high-footfall areas

  • Brands supported include Francisco and Al Awafy, with wide visibility across trade fairs, retail chains, and consumer events

AGRICULTURAL

  • Two operational farms spanning 15 hectares, home to 220 cows and 40 horses

  • Over 300 hectares of cultivated land dedicated to diverse crop production

  • Seasonal and year-round harvesting of oranges, peaches, mandarins, raisins, cherries, and berries

  • Agricultural output supports raw material supply for local processing and co-packing operations

  • Farms operate under sustainable practices and contribute to Algeria’s self-sufficiency goals

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